Placing innovation at the heart of transformation

AXA start-in program:

This is a global program at AXA aimed at accelerating internal innovation and fostering intrapreneurship among all employees across 64 countries.The ultimate goal of this program is to provide a platform for AXA employees to take their innovations to market quickly. Since the launch of this program, four ideas have already been implemented – app to track the daily activities of elderly people, drones for claim handling, app for deaf customers to stay in touch with AXA Assistance and protection for the sharing economy. More ideas are in the testing phase and will be launched eventually.


Data and digital

AXA Business Services has 15 data scientists besides a team of 300 for broader analytics that includes Actuarial Science, Business Intelligence and Research. This team works on a broad range of area that spans from improving customer experience through market and consumer trend analysis; social media tracking; improving marketing effectiveness through customer segmentation and lead management; risk management through sophisticated technical pricing and process optimization including claims processing, fraud detection and underwriting. Everything comes under the purview of big data and analytics.


AXA labs

AXA Lab is a digital innovation sourcing unit in Silicon Valley and Shanghai. The core focus areas of AXA Lab includes: Fostering digital culture and innovation within the AXA Group; building stronger connections with tech players; detecting trends and identifying potential partnerships with start-ups; and initiating pilots with forward-thinking start-ups.

AXA strategic ventures:

AXA Strategic Ventures is a $275M venture capital firm that invests in startups via seed funding and also provides venture capital for more established companies. Since its launch in 2015, ASV has invested in around twenty Insurtech and Fintech start-ups who are focussed on developing innovative technological solutions for the insurance sector. Their solutions range from insurance policy sales platforms accessible via smartphone to the use of the “blockchain”, as well as tools that predict how the prices of online plane tickets will evolve. It is now strengthening its focus on 4 key technological trends that are reshaping the insurance landscape – connected health, artificial intelligence, user interface and the use of data.